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C'est un synonyme direct de "shortage" ou "deficit".
Le texte mentionne : "Recruitment firms are reporting hiring challenges [...], led by [blank:0] in areas such as transport and hospitality". Quel nom commun, synonyme de "déficit" ou "manque", est utilisé ici ?
Recruitment firms are reporting hiring challenges across several sectors of the economy, led by in areas such as transport and logistics, hospitality, manufacturing and construction.
Le mot attendu est shortfalls (déficits / manques à gagner / pénuries).